How should customers be treated to ensure they remain satisfied with the service?

Customers should be treated as though another water utility is competing for your business because this mindset fosters a strong commitment to customer service and satisfaction. When you approach customer interactions with the awareness that they have choices, it encourages a higher level of engagement and attentiveness. This competitive perspective means striving to provide excellent service, prompt responses to inquiries, and addressing concerns effectively, which increases the likelihood that customers will remain loyal and satisfied.

Understanding that there is competition reinforces the importance of continually improving service offerings, whether through better communication, reliability in service delivery, or enhanced customer support. It helps create a proactive environment where the utility actively seeks to understand and meet the needs of each customer, fostering long-term relationships built on trust and satisfaction.